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Keep customers coming back for more with a great returns policy

  Even though customers aren’t always entitled to a return if they simply change their mind, many Australian businesses have recognised that a fair returns policy can help build customer satisfaction and brand loyalty. This, in turn, can potentially turn a smaller product return into a longer and more profitable customer relationship. Having a good returns policy in place is a highly valued service for potential consumers, as it can help give customers the extra confidence needed to make a purchase. However, product returns can place additional pressure and work on customer service teams, particularly during busy periods. Streamlining your business's returns process can transform your customer service, making life easier for your staff and your customers. Here are three things small businesses can do: Highlight your returns policy Make sure your business's returns policies are clearly stated and posted visibly in-store, on packages and online. Customers don’t want to spend time