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Showing posts with the label Successful business

Building a business brand

  Creating the right brand is one of the most important parts of establishing a successful business. Branding is a way of identifying, recognising and experiencing a business. It involves more than just creating a fancy logo; a business's branding should be reflected in everything from its customer service and employee uniforms to its actual premises and marketing materials. There are a countless number of brands and businesses that are recognised around the world for having successful branding. But there are also just as many brands and businesses that have failed miserably. However, avoiding a branding disaster isn't as difficult as it may seem, as long as you keep a few key components in mind. Don't forget the human element Your business is made up of humans that try to appeal to customers who are also humans. Therefore, your brand needs to show that. People want to see a human element they can relate to, so owners need to talk to them and show them how the business work

Guide to successful business borrowing

  It is important for businesses to maintain a good relationship with their bank in order to safeguard their future access to funds. Prepare a strong business plan This is one of the first steps to ensure that the bank will identify it as a low risk business and therefore someone they are willing to give funds to. A solid business plan highlights the viability of the business, information about the experience and success of the owners and managers, expenses which the loan will cover,as well as detailed sales expectations. Establishing a personal relationship Over time, an owner establishes key contacts within their bank that are familiar with their business and financial needs. Keeping these contacts informed of any changes to the business or cash flow projections before it comes as a surprise will build trust between the bank and the business. Knowing your business inside out By keeping themselves updated of their own financial status, by obtaining credit reports and public records, b